Turn more
searches into
appointments.

Your website shouldn't just look good. We build the digital system behind growing salons — helping you get discovered, earn trust, capture inquiries and turn more of them into booked clients.

See our work
EST. 2024NYC / WORLDWIDE

Built for businesses ready to grow

arc/studioFOLKmorrownorthfieldSUNDAY PRESS

The big idea

Your next client
is already
looking.

They're searching Google, checking your reviews, looking through your services and comparing you with the salon down the street. We make sure your business is ready when they find you.

A few things we've made

Selected
work.

Concept builds for the kinds of businesses we love working with. Each one is a real, clickable site. See all our work →

01 / Concept projectView case study

Velour Salon

A premium digital experience for a modern hair studio.

Spotlight: Reception
northstardept.com/work/velour-salon/site
9:41
ᴀAnorthstardept.com
02 / Concept redesignView case study

Morrow Med Spa

A calmer, clearer way to choose your next treatment.

Spotlight: The redesign
northstardept.com/work/morrow-med-spa/site
9:41
ᴀAnorthstardept.com
03 / Concept projectView case study

Sunday Studio

A beauty brand designed to be found and remembered.

Spotlight: Local SEO
northstardept.com/work/sunday-studio/site
9:41
ᴀAnorthstardept.com

Capabilities

What we
build.

01—05

Good design is a growth tool.
We make it work harder.

What it adds up to

Beautiful isn't
the end goal.

More trust.

More calls.

More bookings.

More customers.

Design is how your business feels before a customer ever speaks to you. We make sure it feels worth choosing.

A clear way forward

How we
work.

01

Discover

Understand the business, customers and competition.

02

Design

Create the visual direction and customer experience.

03

Build

Turn the approved experience into a fast, polished product.

04

Launch

Ship, refine and prepare the business to grow.

The before / after

From local salon
to serious brand.

Before
VELA SALON Home Services Contact
WELCOME TOVela Salon

Hair color and cuts for your everyday look.

After
VELA.Services   About   Contact
SALON / NYCWater,
handled.
↗

Everything between
searching and booking.

Google search Google Business Website Reviews Booking

Local SEO helps customers find you. Your website and reviews give them a reason to trust you. When they're ready to reach out, Northstar helps make sure someone answers.

Reception

Your business keeps answering.

Customers don't always call when you're free. Northstar can answer common questions, capture inquiries and help customers book — while you're with a client, after hours, or whenever you can't pick up.

INCOMING CALL

"Do you have any balayage appointments Saturday?"

↓ANSWER

"Yes. I can help you find an available time."

↓BOOKSaturday · 11:30 AM

A point of view

Small business
doesn't have to
look small.

We bring the design quality, technology and digital experience normally associated with larger companies to ambitious growing businesses.

Your next chapter starts here

Ready to look
like the business
you're becoming?

Tell us what you're building. We'll help you make it unmistakable.

✳
NO GATEKEEPING
NO BIG-AGENCY ENERGY